Companies seeking even greater stand-out shelf appeal for their hand wash turn to Robinson for its innovative and diligent approach to manufacturing custom-made packaging.
With our heritage in plastic packaging, we are trusted to transform designs, bringing them to market with speed of execution, and being highly responsive in integrating new technologies into existing processes. Our expert team have either worked closely with or in FMCGs and other leading brands. It’s this in-depth understanding of the needs of large companies, married with our agility as a smaller business, that means we are impressively fast paced in helping our customers sprint to market.
One example of our custom creations is our 500ml hand wash PET bottle with pump. While it is produced at our Minsk plant in Poland, one of the benefits of our European-wide operation is that we can draw on support as and when needed from our design and technical teams in Europe and the UK.
As is the case with all our customers’ projects, we applied robust project management to the entire process, from stakeholder meetings to discuss the initial concept, to regular consultation and the creation of a range of solutions to put to key decision makers.
Opting for a single-stage injection stretch blow moulding (ISBM) process enabled the creation of a highly attractive bottle, incorporating perfectly rounded contours.
ISBM is primarily used to manufacture products where uniform shape or wall thickness is particularly important. It combines the benefits of two technologies in one: the highest neck precision which can be partnered with blow moulding’s extensive possibilities in shaping. It also ensures high breakage resistance and is a process comparatively low in cost.
Our knowhow in such projects extends, of course, to our choice of materials.
The detritus that we leave in our glowy-skinned, bouncy-haired wake is immense. It contributes in no small part to the fact that by the middle of this century — that's not as far away as you think — the ocean may contain more plastic by weight than fish. (Maybe you even ate some recently: A quarter of fish sold at markets in California and Indonesia, for example, has been found to contain human-made debris — either plastic or fibrous materials.) The amount of end-of-life plastic packaging, which includes bottles, jars, bags, and "other," surrounding U.S. products has increased by over 120 times since 1960. In 2018, in the U.S. alone, almost 7.9 billion units of rigid plastic were created just for beauty and personal care products, according to Euromonitor International. "But we recycle," you say? Sadly, not so much.
Twenty years ago, as a wee beauty editor, I would thrill at the crinkle of cellophane as I opened a new face cream, and the excitement would mount as I pulled back layers of cardboard. Oh, and look — a tiny spoon. Today, those trappings feel superfluous. And worse: irresponsible. I can no longer look at a plastic tub without imagining it bobbing on the high seas. Enough already with all the packaging.
Rumblings of change have begun. The L'Ore?al Group says it will source up to 50 percent of its packaging from recycled material by 2025. Procter & Gamble has a program that puts Pantene in refillable containers, and Unilever's Dove has created its first-ever refillable deodorant. Brands like Burt's Bees are creating their own mail-back recycling programs.
