Remember the feeling when you picked up your first iPhone? Taking off the plastic seal and feeling the sleek white box? By touching the box for the very first time you already felt the importance, quality & significance of this device. This is no coincidence! We meticulously strategized how they were going to package their product to align with their branding of providing top of the line product innovation & consumer experience!
It is clear that packaging plays a large role in the perceived value of a product and as a whole, the packaging industry really hasn’t changed too much in the past years, compared to the constant innovations made in portable technology. With all the packaging and box choices available in today’s market, it often becomes difficult to select the most appropriate packaging solution for your product. Let’s take a look at some of the different types of packaging options you can use to enhance your product & customer experience!
1. Cardboard boxes
Paperboard is a paper-based material that is lightweight, yet strong. It can be easily cut and manipulated to create custom shapes and structures. These characteristics make it ideal to be used in personalized packaging. It is made by turning fibrous materials that come from wood or from recycled waste paper into pulp, and then bleaching it. Paperboard packaging comes in various grades, each suitable for different packaging requirements.
SBS (or solid bleached sulfate) paperboard can be used for packing cosmetics, medicines, milk and juice, cosmetics, frozen food and more. Choosing kraft, or CUK (coated unbleached kraft) paperboard packaging are for those who prefer the natural and environmentally-friendly look of recycled paper, which can be used for similar packaging applications. Kraft is often seen to be less resistant to moisture, making it less suitable for food-related products, or frozen-goods packaging. With the right combination of design options, paperboard packaging can look high-end, without high-end pricing.
2. Corrugated boxes
Corrugated boxes simply refer to what is commonly known as: Cardboard. Corrugated boxes are the ones many probably consider as ‘cardboard’ as it produces the large shipping, shoe & storage boxes. What a lot of people do not realize is that corrugated boxes also come in different types depending on the durability and strength of the box. Identifying a certain corrugated material, however, is easy. How do you determine the material? Through its corrugated medium (also known as fluting). Identifying a corrugated material is easy. It consists of 3 layers of paper, an outside liner, an inside liner and a corrugated medium (also known as fluting). The corrugated medium that gives it strength and rigidity.
3. PVC boxes
Plastic is used in a wide range of products, from spaceships to paper clips. A number of traditional materials, such as wood, leather, glass, ceramic, and so on, have already been replaced by plastic. PVC box packaging has many advantages in which they can be recycled, and generally they are much more durable than paperboard boxes. Airtight plastic packaging containers can help to preserve the quality of food and eliminate any contamination issues. Plastic packaging also does not break easily and can be stored with food under extreme conditions.
Another reason why plastic is a popular choice for packing material is because of its ability to showcase the product at any angle without necessarily opening the packaging. It is also flexible, lightweight and can be applied with films or coating to enhance packaging appearance.
Contrary to popular belief, plastic is in fact recyclable, in the sense that it takes less energy to produce new plastic, compared to glass, and other materials. Best of all, it is very cost effective!
4. Paper tube packaging
Paper tube packaging is becoming popular globally. It provides a unique packaging alternative. Paper tube packaging is lightweight that makes it easier to transport. They also provide good protection to the packaged product from damage and contamination. It is also eco-friendly and thus contributes to conserving the environment. Paper tube packaging is being widely used in different industries like cosmetics, food products, etc.
The packaging industry has seen a move towards sustainable packaging. Product packaging that is not eco-friendly creates unnecessary junk that ends up either in landfills or into ocean beds. Such packaging is harmful to the environment. Customers are becoming more aware of the dangers of non-degradable packaging and are preferring products using eco-friendly packaging.
Paper tube packaging is 100% eco-friendly. It is biodegradable and does not leave behind harmful packaging waste. Paper tube packaging can be easily recycled which saves a lot of energy and resources that would have gone into preparing fresh packaging. Using paper tube packaging helps you to position your brand and product as eco-friendly. This will provide you a competitive edge in the market and attract more customers into buying your product.
